Profession web content manager

Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.

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Personality Type

• Conventional / Investigative

Knowledge

• Authoring software

  The software that provides pre-programmed elements which allow the development of interactive multimedia applications in order to edit, structure and lay out content intended for publication.

• Keywords in digital content

  The digital tools to conduct keyword research. The information retrieval systems identify the content of a document guided by keywords and metadata.

• Legal requirements of ICT products

  The international regulations related to the development and use of ICT products.

• Web programming

  The programming paradigm that is based on combining markup (which adds context and structure to text) and other web programming code, such as AJAX, javascript and PHP, in order to carry out appropriate actions and visualise the content.

• Information structure

  The type of infrastructure which defines the format of data: semi-structured, unstructured and structured.

• Publishing strategy

  The methods, rules, media and tools of publishing content from content management systems in single sources or cross media.

• Style sheet languages

  The field of computer language that conveys the presentation of structured documents such as Cascading Style Sheets (CSS). These documents have to adhere to style sheets, a set of stylistic rules such as font, color and layout.

• Content development processes

  The specialised techniques used to design, write, compile, edit and organise digital content, such as text, graphics and videos for publishing purposes.

Skills

• Provide written content

  Communicate information in written form via digital or print media according to the needs of the target group. Structure the content according to specifications and standards. Apply grammar and spelling rules.

• Use content management system software

  Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.

• Translate requirement concepts into content

  Develop digital content by following given requirements and guidelines.

• Manage online content

  Ensure the website content is up to date, organised, attractive and meets the target audience needs, the requirements of the company and international standards by checking the links, setting the publishing time framework and order.

• Create content title

  Come up with an appealing title that draws people's attention to the content of your article, story or publication.

• Ensure compliance with company regulations

  Guarantee that employees' activities follow company regulations, as implemented through client and corporate guidelines, directives, policies and programmes.

• Conduct search engine optimisation

  Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.

• Use markup languages

  Utilise computer languages that are syntactically distinguishable from the text to add annotations to a document, specify layout and process types of documents such as HTML.

• Conduct content quality assurance

  Carry out validation of content by reviewing it according to formal and functional quality, usability and applicable standards.

• Compile content

  Retrieve, select and organise content from specific sources, according to the requirements of the output media such as printed materials, online applications, platforms, websites and video.

• Manage content metadata

  Apply content management methods and procedures to define and use metadata concepts, such as the data of creation, in order to describe, organise and archive content such as documents, video and audio files, applications and images.

• Comply with legal regulations

  Ensure you are properly informed of the legal regulations that govern a specific activity and adhere to its rules, policies and laws.

• Translate requirement concepts into visual design

  Develop visual design from given specifications and requirements, based on the analysis of the scope and target audience. Create a visual representation of ideas such as logos, website graphics, digital games and layouts.

• Integrate content into output media

  Compile and integrate media and text content into online and offline systems, such as websites, platforms, applications and social media, for publishing and distribution.

• Ensure compliance with legal requirements

  Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.

• Utilise content types

  Use MIME types and subtypes as standard identifier to indicate the type of data that a file contains such as the type of link, object, script and style elements and the media type.

• Identify customer requirements

  Apply techniques and tools, such as surveys, questionnaires, ICT applications, for eliciting, defining, analysing, documenting and maintaining user requirements from system, service or product.

• Apply tools for content development

  Use specialised content development tools such as content and terminology management systems, translation memory systems, language checker and editors to generate, compile and transform content according to specified standards.

• Provide multimedia content

  Develop multimedia materials such as screen shots, graphics, slide shows, animations and videos to be used as content integrated in a broader informational context.

• Identify legal requirements

  Conduct research for applicable legal and normative procedures and standards, analyse and derive legal requirements that apply to the organisation, its policies and products.

• Interpret technical texts

  Read and understand technical texts that provide information on how to perform a task, usually explained in steps.

Optional knowledge and skills

Source: Sisyphus ODB