Profession visual merchandiser

Visual merchandisers plan and design commercial, industrial, public, retail and residential building interiors to produce an environment tailored to a purpose, taking into consideration factors that enhance living and working environments and sales promotion. They coordinate and participate in their construction and decoration.

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Personality Type

• Enterprising / Realistic

Related professions display

• Display designer
• Window dresser

Knowledge

• Merchandising techniques

  The selling techniques to attract customers and increase sales.

Skills

• Conduct research on trends in design

  Conduct research on present and future evolutions and trends in design, and associated target market features.

• Maintain relationship with suppliers

  Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, co-operation and contract negotiation.

• Assess visual impact of displays

  Analyse feedback from customers and co-workers on the visual impact of displays and showcases; implement changes where needed.

• Negotiate with suppliers for visual material

  Negotiate with suppliers on the delivery of visual equipment; stay within the budget at all times.

• Execute visual presentation changes

  Prepare and execute visual presentation changes by moving items, changing shelving and fixtures, changing signs, adding and removing decorative accessories, etc.

• Change window displays

  Change or rearrange window displays. Reflect changes in the shop inventory. Emphasise new promotional actions.

• Coach team on visual merchandising

  Coach sales team on in-store visual merchandising; help employees to interpret guidelines; train employees in effective execution of visual concept.

• Maintain relationship with customers

  Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.

• Interpret floor plans

  Be able to think three-dimensionally; understand the results of moving the position of objects and patterns on floor plans.

• Develop store design

  Develop visual concepts and strategies to promote retail brands, products and services, for in-store design, catalogue design and web shop design.

• Have computer literacy

  Utilise computers, IT equipment and modern day technology in an efficient way.

• Assemble visual displays

  Assemble and rearrange visual displays in showcase or in-store.

• Liaise with appropriate staff for visual display

  Communicate with appropriate staff in order to determine which types of merchandise should be featured on display.

Optional knowledge and skills

Source: Sisyphus ODB