Profession tourism product manager

Tourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes.

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Personality Type

• Enterprising / Conventional

Knowledge

• Geographical areas relevant to tourism

  The field of tourism geography in Europe as well as the rest of the world in order to point out relevant tourism areas and attractions.

• Market analysis

  The field of market analysis and research and its particular research methods.

• Sales strategies

  The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

• Tourist resources of a destination for further development

  The study of touristic resources in a specific area and its potential for further development of new touristic services and events.

• Tourism market

  The study of the tourism market on a international, regional and local level and considering worldwide tourist destinations.

Skills

• Monitor contractor performance

  Manage the performance of the contractor, assess whether they are meeting the agreed standard and correct underperformance if needed.

• Implement marketing strategies

  Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

• Create annual marketing budget

  Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.

• Develop tourism products

  Develop and promote tourism products, activities, services and package deals.

• Develop tourism destinations

  Create tourism packages by discovering destinations and places of interest in cooperation with local stakeholders.

• Manage contracts

  Negotiate the terms, conditions, costs and other specifications of a contract while making sure they comply with legal requirements and are legally enforceable. Oversee the execution of the contract, agree on and document any changes.

• Implement sales strategies

  Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

• Plan medium to long term objectives

  Schedule long term objectives and immediate to short term objectives through effective medium-term planning and reconciliation processes.

• Manage distribution channels

  Oversee distribution channels with regards to the requirements of customers.

• Carry out inventory planning

  Determine the optimal quantities and timings of inventory in order to align it with sales and production capacity.

• Manage distribution of destination promotional materials

  Oversee the distribution of touristic catalogues and brochures.

• Create new concepts

  Come up with new concepts.

• Participate in tourism events

  Take part in tourism fairs and exhibitions in order to promote, distribute and negotiate tourism services and packages.

• Build a network of contacts with suppliers of tourist services

  Establish a widely spread network of suppliers in the tourism industry. Prepare the best possible package and tourist services.

• Comply with food safety and hygiene

  Respect optimal food safety and hygiene during preparation, manufacturing, processing, storage, distribution and delivery of food products.

• Manage production of destination promotional materials

  Oversee creation, production and distribution of touristic catalogues and brochures.

• Develop travel charter programme

  Create travel charter programmes in accordance to organisation policy and market demand.

• Manage medium term objectives

  Monitor medium term schedules with budget estimations and reconciliation on a quarterly basis.

• Build business relationships

  Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.

• Negotiate supplier arrangements

  Reach an agreement with the supplier upon technical, quantity, quality, price, conditions, storage, packaging, send-back and other requirements related to the purchasing and delivering process.

• Set up pricing strategies

  Apply methods used for setting product value taking into consideration market conditions, competitor actions, input costs, and others.

• Maintain customer service

  Keep the highest possible customer service and make sure that the customer service is at all times performed in a professional way. Help customers or participants feel at ease and support special requirements.

• Produce content for tourism brochures

  Create content for leaflets and tourism brochures, travel services and package deals.

• Assess an area as a tourism destination

  Evaluate an area by analysing its typology, characteristics and its application as a tourist resource.

Optional knowledge and skills

Source: Sisyphus ODB