Profession tourism policy director

Tourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the operation of the tourism industry. They conduct research to investigate how tourism policies could be improved and implemented and investigate the benefits of the tourism industry to the government.

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Personality Type

Knowledge

  • Tourism market

    The study of the tourism market on a international, regional and local level and considering worldwide tourist destinations.

  • Environmental impact of tourism

    The study of the environmental impact of travel and tourist activities on tour destinations.

  • Tourist resources of a destination for further development

    The study of touristic resources in a specific area and its potential for further development of new touristic services and events.

Skills

  • Develop tourism policies

    Develop strategies for the improvement of the tourism market and operations in a country, and to promote the country as a tourism destination.

  • Assess an area as a tourism destination

    Evaluate an area by analysing its typology, characteristics and its application as a tourist resource.

  • Coordinate public-private partnerships in tourism

    Oversee public and private partners to achieve touristic development.

  • Deliver presentations on tourism

    Make presentations about the tourism industry in general and about specific tourist attractions.

Optional knowledge and skills

manage government policy implementation advise on foreign affairs policies develop international cooperation strategies analyse foreign affairs policies build international relations report analysis results show intercultural awareness plan event marketing for promotional campaigns foreign affairs policy development manage distribution of destination promotional materials government policy implementation speak different languages foreign affairs perform public relations marketing principles present reports manage production of destination promotional materials build a strategic marketing plan for destination management scientific research methodology geographical areas relevant to tourism

Source: Sisyphus ODB