Profession promotions demonstrator

Sales demonstrators demonstrate goods at commercial premises, exhibitions and private homes.

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Personality Type

• Enterprising / Conventional

Related professions supermarket, department store

• Check-out operator
• Client information clerk
• Department store manager
• First line supervisor supermarket
• Retail chain manager
• Sales assistent supermarket, department store
• Shelf stacker
• Shop or shopping centre attendant
• Shopping centre manager

Knowledge

• Characteristics of services

  The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

• Product comprehension

  The offered products, their functionalities, properties and legal and regulatory requirements.

• Characteristics of products

  The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.

• Sales promotion techniques

  The techniques used to persuade customers to purchase a product or a service.

Skills

• Demonstrate products' features

  Demonstrate how to use a product in a correct and safe manner, provide customers with information on the product's main features and benefits, explain operation, correct use and maintenance. Persuade potential customers to purchase items.

• Keep promotions records

  Keep records on sales information and distribution of materials. File reports on customer reactions to their employers' products and promotions; present these reports to their managers.

• Prepare presentation material

  Prepare the documents, slide shows, posters and any other media needed for specific audiences.

• Hand out product samples

  Hand out brochures, coupons, product samples; come up with new incentives to persuade customers to buy products/services.

• Assist customers

  Provide support and advice to customers in making purchasing decisions by finding out their needs, selecting suitable service and products for them and politely answering questions about products and services.

• Ensure product preparation

  Ensure that products such as food items are correctly prepared and made ready for consumption; combine different parts until they form one sellable unit.

• Establish customer rapport

  Gain customer interest and trust; establish relationships with wide varieties of people; communicate in a likeable and persuasive style; understand and respond to the individual desires and needs of customers.

• Use different communication channels

  Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.

• Maintain work area cleanliness

  Keep the working area and equipment clean and orderly.

• Ensure customer focus

  Attitude that puts customers at the centre of the business in all cases.

• Organise product display

  Arrange goods in attractive and safe way. Set up a counter or other display area where demonstrations take place in order to attract the attention of prospective customers. Organise and maintain stands for merchandise display. Create and assemble sales spot and product displays for sales process.

Optional knowledge and skills

Source: Sisyphus ODB