Profession promotion manager

Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.

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Personality Type

• Enterprising / Conventional

Knowledge

• Corporate social responsibility

  The handling or managing of business processes in a responsible and ethical manner considering the economic responsibility towards shareholders as equally important as the responsibility towards environmental and social stakeholders.

• Communication principles

  The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.

• Marketing mix

  Principle of marketing that describes the four fundamental elements in marketing strategies which are the product, the place, the price and the promotion.

• Market research

  The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.

• Below-the-line technique

  The marketing technique used to let consumers get into contact with products by tasting, touching and experiencing them on the selling site and in that sense, closing the selling deal.

• Content marketing strategy

  The process of creation and share of media and publishing content in order to acquire customers.

• Market pricing

  Price volatility according to market and price elasticity, and the factors which influence pricing trends and changes in the market in the long and short term.

• Pricing strategies

  The techniques, theories, and commonly accepted strategies regarding pricing of goods. The relation between pricing strategies and outcomes in the market such as profitability maximisation, deterrence of newcomers, or increase of market share.

Skills

• Identify potential markets for companies

  Observe and analyse market research findings in order to determine promising and profitable markets. Consider the firm's specific advantage and match it with markets where such value proposition is missing.

• Evaluate marketing content

  Revise, assess, align, and approve marketing material and content defined in the marketing plan. Evaluate written word, images, print or video advertisements, public speeches, and statements in accordance with the marketing objectives.

• Integrate strategic foundation in daily performance

  Reflect on the strategic foundation of companies, meaning their mission, vision, and values in order to integrate this foundation in the performance of the job position.

• Develop professional network

  Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.

• Analyse work-related written reports

  Read and comprehend job-related reports, analyse the content of reports and apply findings to daily work operations.

• Manage profitability

  Review on a regular basis sales and profit performance.

• Plan marketing strategy

  Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.

• Analyse external factors of companies

  Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.

• Study sales levels of products

  Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.

• Define measurable marketing objectives

  Outline the measurable performance indicators of the marketing plan such as market share, customer value, brand awareness, and sales revenues. Follow up on the progress of these indicators during the development of the marketing plan.

• Create annual marketing budget

  Make the calculation of both the income and expenditures that are expected to be paid over the coming year concerning the marketing related activities such as advertising, selling and delivering products to people.

• Align efforts towards business development

  Synchronise the efforts, plans, strategies, and actions carried out in departments of companies towards the growth of business and its turnover. Keep business development as the ultimate outcome of any effort of the company.

• Manage budgets

  Plan, monitor and report on the budget.

• Analyse internal factors of companies

  Research and understand various internal factors that influence the operation of companies such as its culture, strategic foundation, products, prices, and available resources.

• Integrate marketing strategies with the global strategy

  Integrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.

• Impart business plans to collaborators

  Diffuse, present, and communicate business plans and strategies to managers, employees making sure that objectives, actions, and important messages are properly conveyed.

• Analyse customer service surveys

  Analyse results from surveys completed by passengers/customer; analyse results to identify trends and draw conclusions.

• Capture people's attention

  Approach people and draw their attention to a subject presented to them or to get information from them.

• Manage the handling of promotional materials

  Plan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.

• Organise on-site amenities

  Ensure that necessary daily amenities for visitors, vendors, expositors, and public in general are given and functioning properly. Ensure provision of reception, parking, toilets, catering, and accommodation amenities.

• Liaise with distribution channel managers

  Liaise with managers in distribution points in order to plan and agree with them promotional events aimed at promoting the brands and products that those distribution channels sell.

• Analyse consumer buying trends

  Analyse buying habits or currently prevalent customer behaviour.

• Plan marketing campaign

  Develop a method to promote a product through different channels, such as television, radio, print and online platforms, social media with the aim to communicate and deliver value to customers.

• Liaise with advertising agencies

  Communicate and cooperate with advertising agencies in transmitting the goals and specifications of the marketing plan. Liaise to develop an advertising and promotional campaign that represent the aim of the marketing plan.

• Collaborate in the development of marketing strategies

  Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.

• Perform market research

  Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

• Create media plan

  Determine how, where and when advertisments will be distributed in various media. Decide on consumer target group, area and marketing objectives in order to choose the media platform for advertising.

• Track key performance indicators

  Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.

Optional knowledge and skills

Source: Sisyphus ODB