Profession online marketer

Online marketers use e-mail, internet and social media in order to market goods and brands.

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Personality Type

• Investigative / Enterprising
• Artistic / Investigative

Knowledge

• Content marketing strategy

  The process of creation and share of media and publishing content in order to acquire customers.

• Company policies

  The set of rules that govern the activity of a company.

• E-commerce systems

  Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.

Skills

• Conduct mobile marketing

  Conduct mobile marketing using a mobile device e.g. tablet or smartphone. Gather personalised information and transfer it to customers in order to promote services or goods.

• Create new concepts

  Come up with new concepts.

• Apply customer engagement strategy

  Engage customers with a company or a brand by employing several methods such as humanisation of the brand and social media usage. The initiative for engagement can come either from the consumer or the company and the medium of engagement can be online as well as offline.

• Perform market research

  Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

• Perform image editing

  Edit various types of images such as analogue and digital photographs or illustrations.

• Implement marketing strategies

  Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.

• Execute email marketing

  Conceptualise and write targeted customer emails, manage customer emails for the brand email marketing programmes in order to ensure enhanced profit and improved customer communication and prospection.

• Inspect data

  Analyse, transform and model data in order to discover useful information and to support decision-making.

• Apply strategic thinking

  Apply generation and effective application of business insights and possible opportunities, in order to achieve competitive business advantage on a long-term basis.

• Perform project management

  Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project's progress in order to achieve a specific goal within a set time and budget.

• Perform online data analysis

  Analyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.

• Plan digital marketing

  Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.

• Apply social media marketing

  Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.

• Manage budgets

  Plan, monitor and report on the budget.

• Implement sales strategies

  Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.

• Use content management system software

  Use software that allows publishing, editing and modifying content as well as maintenance from a central interface.

• Execute conversion testing

  Plan, execute, and measure conversion tests and experiments.

• Use different communication channels

  Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.

• Perform video editing

  Rearrange and edit video footage in the course of the post-production process. Edit the footage using a variety of sofware, tools, and techniques such as colour correction and effects, speed effects, and audio enhancing.

• Perform copywriting

  Write creative texts targeted to a specific audience for marketing and advertising purposes and ensure that the message convinces potential customers to buy a product or a service and facilitates a positive outlook on the organisation.

Optional knowledge and skills

Source: Sisyphus ODB