Profession jewellery and watches specialised seller

Jewellery and watches specialised sellers sell, maintain and clean jewels and watches in specialised shops.

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Personality Type

• Enterprising / Conventional

Knowledge

• Characteristics of products

  The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.

• Product comprehension

  The offered products, their functionalities, properties and legal and regulatory requirements.

• Characteristics of diamonds

  Key characteristics of diamonds that affect their value: carat weight, cut, colour and clarity.

• Types of watches

  Types of wristwatches, such as mechanical and quartz, their features and functions, such as calendar, chronograph, water resistance, etc.

• Sales argumentation

  Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.

• Characteristics of precious metals

  Variations of precious metals according to density, corrossion resistance, electrical conductivity, light reflectivity and quality.

• E-commerce systems

  Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.

• Jewellery product categories

  Categories in which various types of jewellery can be found such as diamond fashion jewellery or diamond bridal jewellery.

• Characteristics of services

  The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

Skills

• Examine merchandise

  Control that items put up for sale are correctly priced and displayed and that they function as advertised.

• Prevent shoplifting

  Identify shoplifters and methods by which shoplifters try to steal. Implement anti-shoplifting policies and procedures to protect against theft.

• Ensure compliance with legal requirements

  Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.

• Carry out products preparation

  Assemble and prepare goods and demonstrate their functionalities to customers.

• Use different communication channels

  Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.

• Advise customers on jewellery and watches

  Provide customers with detailed advice on watches and pieces of jewellery available in the store. Explain about different brands and models and their characteristics and features. Recommend and provide personal advice on pieces of jewellery, according to the customer's needs and preferences.

• Plan aftersales arrangements

  Come to an agreement with the customer about the delivery, setup and service of the goods; perform appropriate measures to ensure delivery.

• Identify customer's needs

  Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

• Issue sales invoices

  Prepare the invoice of goods sold or services provided, containing individual prices, the total charge, and the terms. Complete order processing for orders received via telephone, fax and internet and calculate the customer’s final bill.

• Guarantee customer satisfaction

  Handle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.

• Apply numeracy skills

  Practise reasoning and apply simple or complex numerical concepts and calculations.

• Handle sensitive products

  Properly store and present sensitive products, taking care of relevant factors like temperature, light exposure, moisture levels, etc.

• Operate cash register

  Register and handle cash transactions by using point of sale register.

• Stock shelves

  Refill shelves with merchandise to be sold.

• Organise storage facilities

  Order the contents of a storage area to improve efficiency with respect to the inflow and outflow of the stored items.

• Maintain store cleanliness

  Keep the store tidy and clean by hovering and mopping.

• Carry out order intake

  Take in of purchase requests for items that are currently unavailable.

• Provide customer follow-up services

  Register, follow-up, solve and respond to customer requests, complaints and after-sales services.

• Carry out active selling

  Deliver thoughts and ideas in impactful and influencing manner to persuade customers to become interested in new products and promotions. Persuade clients that a product or service will satisfy their needs.

• Monitor stock level

  Evaluate how much stock is used and determine what should be ordered.

• Provide information on carat rating

  Inform customers about the exact amount of carats and percentage of gold of a piece of jewellery. E.g. '14-carat gold' equals about 58% of pure gold.

• Organise product display

  Arrange goods in attractive and safe way. Set up a counter or other display area where demonstrations take place in order to attract the attention of prospective customers. Organise and maintain stands for merchandise display. Create and assemble sales spot and product displays for sales process.

• Estimate value of used jewellery and watches

  Assess used metal (gold, silver) and gems (diamonds, emeralds) based on age and current market rates.

• Process refunds

  Resolve customer inquiries for returns, exchange of merchandise, refunds or bill adjustments. Follow organisational guidelines during this process.

• Estimate cost of jewellery and watches' maintenance

  Estimate the total cost for the maintenance of watches or pieces of jewellery.

• Demonstrate products' features

  Demonstrate how to use a product in a correct and safe manner, provide customers with information on the product's main features and benefits, explain operation, correct use and maintenance. Persuade potential customers to purchase items.

• Provide customer guidance on product selection

  Provide suitable advice and assistance so that customers find the exact goods and services they were looking for. Discuss product selection and availability.

Optional knowledge and skills

Source: Sisyphus ODB