Profession business developer

Business developers strive to improve the market share of companies in the market. They perform strategic analyses of the core advantages that a company's products or services have to offer, they cooperate in the development of marketing campaigns for lead generation and support on sales efforts.

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Personality Type

• Investigative / Enterprising
• Artistic / Investigative

Knowledge

• Market analysis

  The field of market analysis and research and its particular research methods.

• Brand marketing techniques

  The methods and systems used in researching and establishing a brand identity for marketing purposes.

• Business analysis

  The research field which addresses the identification of business needs and problems and the determination of the solutions that would mitigate or prevent the smooth functioning of a business. Business analysis comprises IT solutions, market challenges, policy development and strategic matters.

• Sales strategies

  The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

• Marketing principles

  The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.

• Financial analysis

  The process of assessing the financial possibilities, means, and status of an organisation or individual by analysing financial statements and reports in order to make well informed business or financial decisions.

• Strategic planning

  The elements defining the foundation and core of an organisation such as its mission, vision, values, and objectives.

Skills

• Study sales levels of products

  Collect and analyse sales levels of products and services in order to use this information for determining the quantities to be produced in the following batches, customer feedback, price trends, and the efficiency of sales methods.

• Manage accounts

  Manage the accounts and financial activities of an organisation, supervising that all the documents are correctly maintained, that all the information and calculations are correct, and that proper decisions are being made.

• Liaise with managers

  Liaise with managers of other departments ensuring effective service and communication, i.e. sales, planning, purchasing, trading, distribution and technical.

• Collaborate in the development of marketing strategies

  Work together with a group of professionals to develop marketing strategies performing market analysis and financial viability while staying aligned with the company's goals.

• Expand store regional presence

  Identify and develop strategies to expand the company's regional coverage.

• Apply business acumen

  Take appropriate actions in a business environment in order to maximise possible outcome from each situation.

• Identify new business opportunities

  Pursue potential customers or products in order to generate additional sales and ensure growth.

• Carry out sales analysis

  Examine sales reports to see what goods and services have and have not sold well.

Optional knowledge and skills

Source: Sisyphus ODB