Profession broadcasting programme director

Broadcasting programme directors make the programme schedule. They decide how much broadcast time a programme gets and when it is aired, based on a few factors like, ratings, viewer demographics, etc.

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Personality Type

• Conventional / Realistic

Knowledge

• Copyright legislation

  Legislation describing the protection of the rights of original authors over their work, and how others can use it.

• Market analysis

  The field of market analysis and research and its particular research methods.

• Audiovisual products

  The different types of audiovisual products and their requirements, such as documentaries, low budget movies, television series, records, CDs, and others.

• Brand marketing techniques

  The methods and systems used in researching and establishing a brand identity for marketing purposes.

Skills

• Manage staff

  Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.

• Evaluate broadcast programs

  Evaluate new and existing television and radio programs for suitability and assess the need for changes using information such as audience surveys and feedback.

• Delegate activities

  Delegate activities and tasks to others according to the ability, level of preparation, competence and legal scope of practice. Make sure that people understand what they should do and when they should do it.

• Finish project within budget

  Make sure to stay within budget. Adapt work and materials to budget.

• Inspect data

  Analyse, transform and model data in order to discover useful information and to support decision-making.

• Supervise video quality

  Oversee the quality and progress of audio and video engineering and editing.

• Apply organisational techniques

  Employ a set of organisational techniques and procedures which facilitate the achievement of the goals set. Use these resources efficiently and sustainably, and show flexibility when required.

• Obtain relevant licenses

  Comply with specific legal regulations, e.g. install the necessary systems and provide the necessary documentation, in order to obtain the relevant license.

• Perform market research

  Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

• Manage budgets

  Plan, monitor and report on the budget.

• Develop programming schedule

  Develop a schedule for the broadcast of television and radio programs. Decide how much airtime a program gets.

Optional knowledge and skills

Source: Sisyphus ODB