Profession bookshop specialised seller

Bookshop specialised sellers sell books in specialised shops. They also make suggestions, give advice about the books available and any other related products for sale in the specialised shop.

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Personality Type

• Enterprising / Conventional

Knowledge

• Sales argumentation

  Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.

• Characteristics of services

  The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

• E-commerce systems

  Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.

• Characteristics of products

  The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.

• Product comprehension

  The offered products, their functionalities, properties and legal and regulatory requirements.

Skills

• Advertise new book releases

  Design flyers, posters and brochures to announce new book releases; display promotional material in store.

• Carry out order intake

  Take in of purchase requests for items that are currently unavailable.

• Prevent shoplifting

  Identify shoplifters and methods by which shoplifters try to steal. Implement anti-shoplifting policies and procedures to protect against theft.

• Organise storage facilities

  Order the contents of a storage area to improve efficiency with respect to the inflow and outflow of the stored items.

• Use different communication channels

  Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.

• Organise product display

  Arrange goods in attractive and safe way. Set up a counter or other display area where demonstrations take place in order to attract the attention of prospective customers. Organise and maintain stands for merchandise display. Create and assemble sales spot and product displays for sales process.

• Issue sales invoices

  Prepare the invoice of goods sold or services provided, containing individual prices, the total charge, and the terms. Complete order processing for orders received via telephone, fax and internet and calculate the customer’s final bill.

• Maintain store cleanliness

  Keep the store tidy and clean by hovering and mopping.

• Liaise with book publishers

  Establish working relationships with publishing companies and their sales representatives.

• Carry out active selling

  Deliver thoughts and ideas in impactful and influencing manner to persuade customers to become interested in new products and promotions. Persuade clients that a product or service will satisfy their needs.

• Stay up-to-date with latest book releases

  Stay informed about recently published book titles and releases by contemporary authors.

• Identify customer's needs

  Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.

• Assist with book events

  Provide assistance in the organisation of book-related events such as talks, literature seminars, lectures, signing sessions, reading groups, etc.

• Sell books

  Provide the service of selling a book to a customer.

• Process refunds

  Resolve customer inquiries for returns, exchange of merchandise, refunds or bill adjustments. Follow organisational guidelines during this process.

• Recommend books to customers

  Make book recommendations based on the customer's reading experience and personal reading preferences.

• Take orders for special publications

  Take orders from customers in search of special publications, magazines and books that cannot be found in regular bookstores or libraries at the time being.

• Provide customer guidance on product selection

  Provide suitable advice and assistance so that customers find the exact goods and services they were looking for. Discuss product selection and availability.

• Operate cash register

  Register and handle cash transactions by using point of sale register.

• Demonstrate products' features

  Demonstrate how to use a product in a correct and safe manner, provide customers with information on the product's main features and benefits, explain operation, correct use and maintenance. Persuade potential customers to purchase items.

• Carry out products preparation

  Assemble and prepare goods and demonstrate their functionalities to customers.

• Provide customer follow-up services

  Register, follow-up, solve and respond to customer requests, complaints and after-sales services.

• Arrange books in classification order

  Arrange books in a bookstore in alphabetic or a classification order; classify according to genres such as fiction, non-fiction, academic books, children's books, etc.

• Ensure compliance with legal requirements

  Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.

• Monitor stock level

  Evaluate how much stock is used and determine what should be ordered.

• Examine merchandise

  Control that items put up for sale are correctly priced and displayed and that they function as advertised.

• Plan aftersales arrangements

  Come to an agreement with the customer about the delivery, setup and service of the goods; perform appropriate measures to ensure delivery.

• Carry out bibliographic work

  Perform bibliographic work; use computer or printed materials to identify and locate book titles as requested by customer.

• Stock shelves

  Refill shelves with merchandise to be sold.

• Apply numeracy skills

  Practise reasoning and apply simple or complex numerical concepts and calculations.

• Advise customers on books selection

  Provide customers with detailed advice on books available in the store; provide detailed information about authors, titles, styles, genres and editions.

• Guarantee customer satisfaction

  Handle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.

Optional knowledge and skills

Source: Sisyphus ODB