Profession advertising media planner

Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.

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Personality Type

Knowledge

  • Media planning

    The process of selecting the best media to reach marketing and advertising strategy objectives in order to promote a client's product or service. This process encompasses research on target audiences, frequency of advertisements, budgets and media platforms.

  • Advertising techniques

    The communication strategies intended to persuade or encourage an audience, and the different media which are used to achieve this goal.

  • Types of media

    The means of mass communication, such as internet, television, journals, and radio, that reach and influence the majority of the public.

  • Copyright legislation

    Legislation describing the protection of the rights of original authors over their work, and how others can use it.

  • Market research

    The processes, techniques, and purposes comprised in the first step for developing marketing strategies such as the collection of information about customers and the definition of segments and targets.

Skills

  • Create media schedule

    Determine the pattern of advertising timing when ads must appear in the media and the frequency of these advertisements. Follow scheduling models such as continuity and pulsing.

  • Work with advertising professionals

    Cooperate with professionals in the advertising field as to ensure a smooth development of the advertising projects. Work together with researchers, creative teams, publishers, and copywriters.

  • Cope with challenging demands

    Maintain a positive attitude towards new and challenging demands such as interaction with artists and handling of artistic artefacts. Work under pressure such as dealing with last moment changes in time schedules and financial restraints.

  • Cooperate with colleagues

    Cooperate with colleagues in order to ensure that operations run effectively.

  • Meet expectations of target audience

    Research the needs and expectations of the target audience to ensure the program's theme meets both.

  • Create media plan

    Determine how, where and when advertisments will be distributed in various media. Decide on consumer target group, area and marketing objectives in order to choose the media platform for advertising.

  • Meet deadlines

    Ensure operative processes are finished at a previously agreed-upon time.

  • Perform media outlets research

    Research what will be the best and most effective way to reach the majority of consumers by defining the target audience and the type of media outlet that better fit with the purpose.

Optional knowledge and skills

business model social media management social media marketing techniques coordinate advertising campaigns present arguments persuasively identify customer's needs conduct public presentations manage contracts demography statistics search engine optimisation develop media strategy below-the-line technique study sales levels of products perform project management approve advertising campaign monitor media industry research figures evaluate advertising campaign apply statistical analysis techniques draw conclusions from market research results buy advertising space persuade clients with alternatives pay-per-click

Source: Sisyphus ODB